archi-speak 005: brandscaping
What is Brandscaping? Whatever it is we have to make sure we don’t nick the balls.
Hollywood has its message VERY wrong when portraying what architects and designers do in a day. starchitects:the podcast explores fact versus fiction with the professionals. How many interior designers (shoulder pads included) should work from the residential office of a sole proprietor? Would you pay for the services of an architect who signed off on a building where not only the electrical wiring is shot but the sprinklers won’t work unless you explode the water tanks on the roof (?!) using C4 (Paul Newman, I’m looking at you…)? Do you trust your developer moved the headstones AND the bodies?
A&D (architecture and design) professionals Jeff Wolinski, Vince Galea, and Roberta Pennington are joined each episode with a hand-selected “starchitect” in our amazing basement studio in Portland, Oregon and try to tear down what the entertainment industry has built up.
What is Brandscaping? Whatever it is we have to make sure we don’t nick the balls.
jeff, vince, and roberta are a part of the rhythm nation as they discuss the term “cadence” and how it relates to the profession of architecture. 5, 4, 3, 2, 1….
Oftentimes designers are asked to predict the future so a client can spend their money wisely. Unfortunately, we are not precognitive. Instead we use magic words like “FUTURE-CASTING” to sound more like Philip K Dick than an actual dick.
Special thanks to our guest, Aly Pierce, for setting the record straight.
sometimes when an outsider hears the words used by a design professional, their meaning gets muddied. is she really going to “massage” the plan? does he really get turned on by a glossy, white, metal detail by calling it “sexy?” why exactly are a&d professionals hijacking the tech darling “ux?” in our companion micro-cast, we explore some of the vocab words with past guests of the show to try to decipher: archi-speak.
thanks to matt carter for chatting about: DISRUPTION
sometimes when an outsider hears the words used by a design professional, their meaning gets muddied. is she really going to “massage” the plan? does he really get turned on by a glossy, white, metal detail by calling it “sexy?” why exactly are a&d professionals hijacking the tech darling “ux?” in our companion micro-cast, we explore some of the vocab words with past guests of the show to try to decipher: archi-speak.
thanks to kevin valk for kicking us off with: EXPERIENCE