archi-speak 002: disruption

sometimes when an outsider hears the words used by a design professional, their meaning gets muddied. is she really going to “massage” the plan? does he really get turned on by a glossy, white, metal detail by calling it “sexy?” why exactly are a&d professionals hijacking the tech darling “ux?” in our companion micro-cast, we explore some of the vocab words with past guests of the show to try to decipher: archi-speak.

thanks to matt carter for chatting about: DISRUPTION